The single most important thing you can do to ensure a successful online fundraising campaign is to make sure your first five donors all give big-money donations.
Why is this so critical to your fundraising success? Well, it has to do with something I call the law of monkey see, monkey do.
When people visit your fundraising [...]
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Fundraising Tip of the Week #1: Make Sure Your First Five Donors Give You Big Donations
posted on 01/06/2009 by Ethan
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